“Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round heads in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
-Jack Kerouac
This has always been, and most likely will always be my favorite ad campaign ever. There are lots of reasons why it works as excellent advertising, but I love the way it works as inspiration. Seeing these great faces and hearing Kerouac’s quote is inspiring. This commercial (and the posters that were part of the campaign as well) reminds that mankind is capable of truly awesome inventions and art, and it is not necessarily the smartest of us who create them, it is the bravest. Those who step out and do think different.
I need to watch this video on a regular basis.